Last Updated on April 14, 2022 and are well known around the globe for providing loyalty program information for consumers but many do not know the parent company, FFB Group Inc. provides consulting services for the global loyalty rewards industry.

Areas of expertise:

Loyalty Promotion Development:

FFB Group knows loyalty promotions. Over 19 years of tracking, researching and reporting on offers from over 170 programs from around the world has shown us what works and what doesn't. We've translated that knowledge into the development of promotions for all types of loyalty programs. FFB works with clients to develop the concept and foundations of a great promotion for their program members to encourage engagement, increased spend or numerous other aspects of building loyalty to the program's brand.

FFB Group Inc has developed Loyalty Promotions for the following clients:

  • WestJet Rewards
  • Voila Hotel Rewards

Loyalty Program Experts / Media Spokesperson Services

FFB Group works with loyalty programs and travel programs to provide expert media spokesperson services. Whether it is in front of a camera, on the line with a radio call-in show or answering questions for online and print journalists, FFB can provide that third party expert needed to help your campaign.

FFB Group Inc has provided expert and media spokesperson services to the following clients:

  • AIR MILES Canada - T.V./Radio/Print appearance for the Wallet Makeover Campaign
  • Airline Information - Presented about the Canadian Rewards Industry as a speaker at major loyalty industry conferences
  • Airline Information - Judge for the Mega Awards - a loyalty industry awards show
  • American Express Canada - T.V./Radio/Print appearance for the launch of the Starwood Preferred Guest Credit Card from American Express
  • American Express Canada - Expert Quotes for numerous press releases
  • American Express Canada - Travel Rewards expert in several American Express YouTube Videos
  • Global Flight - Presented about the conusmer experience with loyalty programs at Loyalty & Awards 2020 conference
  • Scotia Bank Rewards - Round Table Moderator/Host
  • Scotia Bank - Host of Scotiabank Gold American Express Card launch party

Journalistic / Writing Services

Need an article for your publications that covers the loyalty industry in Canada or Worldwide? FFB Group can provide you with that article covering virtually any topic for the world of loyalty.

FFB Group Inc has provided Journalistic / Writing services to the following clients:

  • The Financial Post
  • The Globe & Mail
  • Macleans
  • Media Planet
  • Toronto Star

Venture Capital / Investment Firm Advice / Legal Advice

FFB Group Inc. has provided background information, research and knowledge on the Canadian Loyalty Industry to numerous Venture Capital and Investment firms in Canada, the United States and United Kingdom. Looking for third party knowledge and research for your investors? Contact us for that in-depth knowledge on the Canadian market.

FFB Group Inc. has also provided expert witness testimony for legal proceedings regarding the loyalty and payment industries.

Due to the sensitive nature of this advice we do not provide a list of our Venture Capital / Investment firm / Legal clients


Want to explore potential partnerships further? Feel free to contact us!